Question 1: Describe how women are often portrayed in traditional advertising images. Provide at least two common characteristics.

Answer: Women are often portrayed as glamorous, passive, or focused on beauty and appearance, sometimes depicted in domestic settings or as objects of desire.

Question 2: Identify and explain two stereotypes commonly associated with men in popular media.

Answer: Men are often stereotyped as strong, dominant, and emotionally reserved, and are frequently shown as protectors or breadwinners.

Question 3: How can media representations reinforce gender stereotypes? Provide one example in your answer.

Answer: Media representations can reinforce stereotypes by consistently depicting women as nurturing and homemakers, which limits perceptions of women's roles in society.

Question 4: Describe a media character you have seen that challenges traditional gender stereotypes. Explain how they do so.

Answer: A character who is a male nurse or a female engineer challenges stereotypes by showing that caregiving or technical careers are not limited by gender roles.

Question 5: Sketch a magazine cover featuring a male and a female model. Label key features that emphasize traditional gender roles.

Answer: A correct sketch would show the female model in a glamorous pose, possibly with makeup and fashionable clothing, and the male model in a strong, confident stance, perhaps in casual or athletic wear. Labels should include 'glamorous', 'masculine', 'confident', 'beauty', etc.

Question 6: Explain the term 'gender stereotyping' in media with an example.

Answer: Gender stereotyping in media refers to the portrayal of genders in a limited and fixed way, such as depicting women only as homemakers and men as aggressive warriors.

Question 7: Write a brief paragraph analysing how a recent TV advert might reinforce gender stereotypes.

Answer: The advert shows women doing household chores while smiling, reinforcing the stereotype that women are primarily responsible for domestic work. Men are shown as working outside or fixing things, suggesting they are breadwinners or DIY experts.

Question 8: Draw a scene depicting a gender-neutral media character. Ensure the character's appearance and setting do not reinforce traditional gender stereotypes.

Answer: A balanced character with neutral clothing, a non-specific hairstyle, and a setting that is open and inclusive. The character should appear approachable, active, and relatable, without stereotypical gender cues.