Question 1: Define the term 'media ownership' in your own words.

Answer: Media ownership refers to who controls media companies or outlets, including the owners of television channels, newspapers, radio stations, or online platforms.

Question 2: List three examples of large media companies operating in the UK.

Answer: Examples include BBC, ITV, and News UK.

Question 3: Explain how ownership by a large corporation might influence the type of content a media outlet produces.

Answer: Ownership by a large corporation can influence content by promoting specific political views, advertising interests, or brand image, potentially limiting diverse viewpoints.

Question 4: Describe one advantage and one disadvantage of media ownership concentration.

Answer: Advantage: Greater resources and investment in quality content. Disadvantage: Reduced diversity of viewpoints and potential for monopolistic control.

Question 5: Imagine a media company owned by a conglomerate that also owns several retail stores. How might this ownership structure affect advertising content on their media platforms?

Answer: The media platforms might feature more advertisements for the retail stores owned by the conglomerate, possibly prioritizing their products and limiting ads from competitors.

Question 6: Describe the difference between public and private ownership of media outlets.

Answer: Public ownership means the media is owned and operated by the government or public body, often funded by taxes, aiming to serve public interest. Private ownership is held by individuals or companies seeking profit, and their content may be influenced by commercial interests.

Question 7: Sketch a simple diagram showing a media ownership hierarchy, including a parent company, a subsidiary, and a media outlet.

Answer: A correct sketch should depict a large box labeled 'Parent Company', with an arrow pointing downward to a smaller box labeled 'Subsidiary', which in turn points to a box labeled 'Media Outlet'.

Question 8: Why is it important for media students to understand ownership in the media industry?

Answer: Understanding ownership helps students identify potential biases, recognize who controls the content they consume, and understand how ownership influences media diversity and representation.

Question 9: Draw a logo or symbol that could represent a media company owned by multiple owners. Use your imagination to create a simple design.

Answer: A correct sketch might include overlapping shapes or symbols to indicate collaboration, such as interlinked circles or a combined emblem representing multiple entities.