Question 1: Define the term 'media conglomerate' and explain how it differs from a small independent media company.

Answer: A media conglomerate is a large company that owns multiple different media outlets across various platforms, such as TV, radio, and publishing. It differs from a small independent media company, which typically owns only a few outlets and has less influence and market power.

Question 2: List three examples of major media companies operating in the UK and briefly describe their areas of ownership.

Answer: Examples include BBC (public broadcasting), Sky (pay-TV and satellite broadcasting), and News UK (newspapers like The Sun and The Times). Each owns different types of media outlets, influencing content and audiences.

Question 3: Explain how ownership concentration can affect the diversity of media content.

Answer: Ownership concentration can reduce media diversity because when a few companies control many outlets, they may prioritize certain types of content, limit alternative viewpoints, and reduce competition, leading to less variety in media content.

Question 4: Describe the concept of 'media regulation' and how it relates to ownership.

Answer: Media regulation involves laws and rules that oversee media ownership and content to prevent monopolies and ensure diversity. It aims to prevent a few owners from controlling too much of the media landscape.

Question 5: Discuss the potential advantages of media ownership consolidation for consumers.

Answer: Advantages include increased investment in high-quality content, wider distribution networks, and the potential for better technological innovation and cross-platform integration, which can benefit consumers.

Question 6: Draw a simple diagram illustrating the relationship between a parent company and its subsidiaries in the media industry. Label all parts clearly.

Answer: A correct sketch would show a large circle labeled 'Parent Company' with lines connecting to smaller circles labeled 'Subsidiary 1', 'Subsidiary 2', etc., indicating ownership links.

Question 7: Identify and explain one way in which media ownership can influence the types of stories that are covered or ignored.

Answer: Ownership can influence content by promoting stories that align with the owners' interests or political views, leading to biased reporting or ignoring stories that may challenge their interests.

Question 8: Sketch a diagram to demonstrate how a media conglomerate might control different types of media outlets (e.g., TV, newspapers, online platforms). Include at least three different media types.

Answer: A correct sketch would depict a central 'Conglomerate' box with lines branching out to icons or labels representing a TV channel, a newspaper, and an online platform, showing ownership connections.

Question 9: Explain the role of government regulation in preventing excessive media ownership and promoting diversity.

Answer: Government regulation sets limits on the number of media outlets a single company can own and enforces rules to prevent monopolies, ensuring a variety of voices and content in the media landscape.