Question 1: Define what is meant by 'media ownership'.

Answer: Media ownership refers to the control or possession of media companies, channels, or outlets by individuals or organizations.

Question 2: Name two types of media ownership structures commonly found in the UK media industry.

Answer: Public ownership (e.g., BBC) and private ownership (e.g., ITV, News Corp).

Question 3: Explain one advantage of having a few large companies controlling many media outlets.

Answer: It can lead to efficiency and consistency across media products, but may reduce diversity of perspectives.

Question 4: Describe how media ownership can influence the content that is produced.

Answer: Owners may influence content to reflect their interests, values, or advertising goals, potentially limiting diversity and promoting specific viewpoints.

Question 5: Identify one negative impact of media consolidation (when a few companies own many media outlets).

Answer: It can reduce media diversity and limit the range of perspectives available to the public.

Question 6: Sketch a simple diagram showing how multiple media outlets can be owned by a single parent company. Include the parent company and at least three different media outlets.

Answer: A large circle labeled 'Parent Company' with lines connecting to three smaller circles labeled 'TV Channel', 'Magazine', and 'Website'.

Question 7: Explain why some critics argue that media ownership concentration is a problem for democracy.

Answer: Because it limits media diversity and reduces the variety of opinions and information available to the public, which can influence public opinion and reduce accountability.

Question 8: Draw a diagram to represent a horizontal integration in the media industry. Show a media company acquiring another similar company.

Answer: Two similar media company logos or names with an arrow pointing from one to the other, indicating acquisition or merging.

Question 9: Identify a media owner in the UK and name one media outlet they control.

Answer: Example: News Corp; media outlet: The Sun.

Question 10: Describe how government regulation can influence media ownership in the UK.

Answer: Regulations can limit the amount of media a single company can own, ensuring diversity and preventing monopolies.