Question 1: Describe three ways in which teenagers are often portrayed in advertising media. Use specific examples based on common stereotypes.

Answer: Teenagers are often portrayed as rebellious, fashionable, and tech-savvy. For example, they may be shown wearing trendy clothes, using smartphones, or engaging in risky activities to appeal to a youthful audience.

Question 2: Identify two common stereotypes associated with elderly characters in television dramas. Explain how these stereotypes might influence audience perceptions.

Answer: Elderly characters are often stereotyped as frail and forgetful or wise and nurturing. These stereotypes can lead audiences to see older people as dependent or as sources of wisdom, reinforcing age-related biases.

Question 3: Imagine you are designing a poster targeting young children. Describe how you would visually represent childhood to appeal to this age group. Include at least three visual elements in your description.

Answer: I would use bright, vibrant colors, playful fonts, and images of children playing or engaging in fun activities. The characters would have happy facial expressions and simple, cartoon-like styles to attract young children.

Question 4: Draw a simple scene that depicts an elderly person engaging with technology, such as using a tablet or smartphone. Ensure your sketch clearly shows the age-related characteristics and the activity.

Answer: A correct sketch would feature an elderly individual with features like grey hair and glasses, holding a tablet or smartphone, with a focused or curious expression to show engagement with technology.

Question 5: Explain how media texts might use age-related visual cues to target specific audiences. Provide two examples.

Answer: Media texts use visual cues such as clothing and activity choices. For example, young adults might be shown in trendy clothes at social events, while older adults might be depicted in comfortable, practical clothing engaged in leisure activities like gardening.

Question 6: Sketch a magazine cover that targets teenage readers. Include a headline and an image description that reflect teenage interests and stereotypes.

Answer: A suitable sketch would feature a youthful person with trendy clothing, headphones, and a confident pose. The headline might be 'Top 10 Trends Every Teen Must Know!' with bright colors and bold fonts.

Question 7: Identify and explain two ways media representations of age can reinforce societal stereotypes, using examples.

Answer: Media often shows children as innocent and dependent, reinforcing the stereotype that they need protection. Elderly characters are often shown as frail or forgetful, which can reinforce stereotypes that all older people are unable to care for themselves.

Question 8: Create a brief storyboard idea for a short advert aimed at middle-aged adults. Describe the opening scene, focusing on how age is represented visually.

Answer: The opening scene shows a middle-aged person confidently preparing a healthy meal in a modern kitchen, dressed in casual but professional clothing. The setting and attire suggest health, vitality, and independence associated with middle age.