Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who consume or engage with a particular media text or content.

Question 2: List three different ways audiences can access media content today.

Answer: Through television, online streaming platforms, and social media.

Question 3: Explain what is meant by the term 'media consumption habits'.

Answer: Media consumption habits refer to the patterns and preferences of how individuals or groups access, use, and engage with media content over time.

Question 4: Discuss two factors that might influence an individual's media consumption choices.

Answer: Factors such as personal interests and age can influence media choices. For example, younger audiences might prefer social media, while older audiences might watch traditional TV.

Question 5: Describe a typical way that a teenager might consume media on a daily basis.

Answer: A teenager might spend several hours on social media apps, watch videos on streaming platforms, and listen to music via their smartphone.

Question 6: Draw a diagram to illustrate the different devices a person might use to consume media. Label at least four devices.

Answer: A correct sketch should show devices such as a smartphone, tablet, laptop, and television, with arrows indicating media flow or usage.

Question 7: Identify and explain two ways media producers might target specific audiences to increase consumption.

Answer: Producers may tailor content to suit the interests of a particular demographic, such as creating youth-oriented shows for teenagers, or use social media advertising to reach specific age groups.

Question 8: Explain the concept of 'media saturation' and how it might affect audience consumption.

Answer: 'Media saturation' occurs when audiences are exposed to media content from multiple sources continuously, which can lead to increased consumption but also potential fatigue or desensitization.

Question 9: Sketch a typical scene from a popular media genre (e.g., thriller, comedy) and briefly describe the elements you included to convey the genre.

Answer: The sketch should include visual cues such as dark tones and tense expressions for a thriller, or bright colors and smiling characters for a comedy. The description should mention these elements.

Question 10: Evaluate how technological advancements have changed the way audiences consume media over the last decade.

Answer: Technological advancements like smartphones, high-speed internet, and streaming platforms have made media more accessible and on-demand, leading to more personalized and flexible consumption habits.