Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who consume or engage with a media product, such as a TV show, website, or social media platform.

Question 2: List three different ways audiences can access media content today.

Answer: Through television, online streaming services, social media platforms, and mobile apps.

Question 3: Explain the difference between passive and active media consumption with examples.

Answer: Passive consumption involves audiences viewing or listening without much interaction, such as watching TV. Active consumption involves engagement, such as commenting on social media posts or creating content.

Question 4: Describe how age might influence the way audiences consume media.

Answer: Younger audiences are more likely to use social media and streaming platforms, while older audiences may prefer traditional TV or newspapers. Preferences and technology usage vary with age.

Question 5: Identify two social factors that can affect media consumption habits.

Answer: Social factors include peer influence and cultural background, which can determine what media content people are exposed to and prefer.

Question 6: Discuss how the rise of smartphones has changed media consumption.

Answer: Smartphones allow for on-the-go access to media, enable multitasking, and facilitate instant sharing and interaction, increasing overall consumption and engagement.

Question 7: Imagine you are designing a social media campaign targeted at teenagers. Describe two features you would include to increase engagement.

Answer: Features could include interactive polls or quizzes, and opportunities for users to share their own content related to the campaign.

Question 8: Draw a diagram showing the flow of media consumption from producer to audience. Label all parts clearly.

Answer: A correct diagram would include: the media producer creating content, the distribution channels (TV, internet, social media), and the audience accessing and engaging with the content.

Question 9: Sketch a visual representation of a typical media consumption environment for a teenager. Include at least three elements in your drawing.

Answer: A suitable sketch might show a teenager using a smartphone, sitting on a sofa with a laptop nearby, and a TV in the background, illustrating different media devices.

Question 10: Explain why understanding audience consumption habits is important for media producers.

Answer: It helps producers create content that appeals to their target audience, increases engagement, and ensures media is accessible across preferred platforms.