Question 1: Explain how the use of short, punchy sentences in a media text can affect the viewer's perception of urgency. Provide an example scenario where this editing choice might be effective.

Answer: Short, punchy sentences create a sense of urgency and immediacy, making the viewer feel hurried or excited. For example, in a fast-paced action trailer, quick sentences can heighten excitement and tension.

Question 2: Describe how editing can change the tone of a spoken interview in a news report. Include at least two editing techniques that could be used.

Answer: Editing can alter tone by removing pauses, adjusting pitch, or cutting out certain words, which can make the speaker sound more confident or aggressive. Techniques include cutting out filler words to create a more direct tone and adjusting the pace to increase tension.

Question 3: Identify and explain the effect of using a slow-motion sequence during a dramatic scene in a film or advertisement.

Answer: Slow-motion emphasizes detail and heightens emotional impact, making the audience focus on the moment and feel more connected or tense about the scene.

Question 4: Sketch a storyboard panel showing how a quick jump cut could be used to transition between two contrasting scenes in a music video. Label the key elements of your sketch.

Answer: A series of two or three frames showing rapid cuts between a lively party scene and a quiet city street, illustrating how the jump cut creates a jarring, energetic transition.

Question 5: Describe how the choice of editing to include or exclude background sounds can influence the mood of a scene. Provide an example.

Answer: Including loud, chaotic background sounds can create excitement or chaos, while removing sounds or adding calm music can produce a peaceful or tense atmosphere. For example, cutting background noise during a suspenseful moment can heighten tension.

Question 6: Explain what is meant by 'cutting on action' in editing and how it benefits the flow of a scene.

Answer: 'Cutting on action' involves switching shots during an ongoing movement, making transitions smoother and more seamless, thus maintaining the scene's continuity and engaging the viewer.

Question 7: Draw a sequence of three frames demonstrating a simple cross-cutting technique between two scenes happening simultaneously. Label each frame with the scene's description.

Answer: A sequence showing Frame 1: a person in a kitchen preparing food; Frame 2: a person in a different location receiving a phone call; Frame 3: the two scenes alternating to show simultaneous action, emphasizing tension or connection.

Question 8: Discuss how editing can be used to create suspense in a thriller movie. Mention two specific editing techniques and their effect.

Answer: Editing can create suspense by using quick cuts to build tension or by prolonging a shot (hold) to increase anticipation. For example, fast-paced cuts during a chase scene can heighten excitement, while a lingering shot of a door before it opens can evoke anxiety.

Question 9: Identify and explain the purpose of a fade-in and fade-out in media editing.

Answer: A fade-in gradually increases the visibility of an image or sound, often used to introduce a scene or signal a beginning. A fade-out gradually decreases visibility or sound, signaling the end of a scene or transition to another part.