Question 1: Describe how the choice of words in a news headline can influence the reader's perception of the story. Provide an example of a positive and a negative word that could be used.

Answer: Positive words can make the story seem more favourable, e.g., 'heroic' or 'innovative', while negative words can create a more negative perception, e.g., 'disastrous' or 'dangerous'.

Question 2: Explain what is meant by 'editing' in media language. Why is editing important in shaping the message of a media text?

Answer: Editing involves selecting, arranging, and modifying media content to create a specific message or effect. It is important because it influences how the audience perceives the message.

Question 3: Identify two editing techniques used in television news reports and describe their effects on viewers.

Answer: Techniques could include cutaways, which provide additional context and keep viewers engaged, and jump cuts, which can create a sense of urgency or excitement.

Question 4: Describe how the language used in a movie trailer (such as adjectives and superlatives) can influence audience expectations.

Answer: Using adjectives like 'spectacular' or superlatives like 'the best' can heighten excitement and make the audience anticipate an exceptional experience.

Question 5: Imagine you are editing a short video advertisement. What are two language choices you could make during editing to make the product seem more appealing?

Answer: Using persuasive adjectives like 'amazing' or 'exclusive', and including positive testimonials or calls-to-action such as 'Buy now!' can make the product more appealing.

Question 6: Sketch a simple storyboard for a video scene that uses editing to create suspense. Include descriptions of camera angles and dialogue.

Answer: A correct sketch would include a sequence starting with a close-up of a character's face showing concern, a quick zoom-out to reveal a hidden object, with tense background music, and a line of dialogue like 'What was that?!' to build suspense.

Question 7: Describe how the use of subtitles and captions during editing can affect the way viewers understand a video message.

Answer: Subtitles and captions can clarify dialogue, make content accessible to non-native speakers or those with hearing impairments, and emphasize key points to ensure understanding.

Question 8: Think about a documentary. How can editing and language choices be used to persuade viewers of a particular point of view?

Answer: Selecting footage that supports a specific argument, using emotive language, and adding voiceovers or interviews that reinforce the message all influence viewers' opinions.

Question 9: Draw a simple scene where the editing creates a dramatic reveal. Label the key editing choices you have made, such as timing, camera angles, or sound effects.

Answer: A correct sketch would show a shot of a character looking surprised, a quick cut to a reveal shot of an object or person, with annotations indicating the timing of cuts, camera angles (e.g., close-up, wide shot), and sound cues like a sudden musical hit.