Question 1: Define the term 'editing' in the context of media production.

Answer: Editing is the process of selecting, arranging, and modifying visual and audio elements in a media piece to create a desired effect or message.

Question 2: Describe how the use of short, punchy sentences can affect the tone of a media advertisement.

Answer: Short, punchy sentences create a sense of urgency or excitement, making the message more memorable and engaging for the audience.

Question 3: Explain why a filmmaker might choose to cut a scene quickly with many rapid edits.

Answer: Quick cuts can create a sense of excitement, chaos, or tension, and can also hold the viewer's attention or emphasize a fast-paced situation.

Question 4: Identify and explain two ways that music can be used during editing to influence the audience's emotions.

Answer: Music can set the mood by using slow, somber tones for sadness or suspense, or fast, upbeat rhythms to create excitement and energy. It can also build tension or provide relief depending on the scene.

Question 5: Imagine you are editing a horror film scene. Describe two editing techniques you would use to increase suspense.

Answer: I would use quick, jarring cuts to disorient viewers and include moments of silence or sudden loud noises to heighten tension. Additionally, I might use dark lighting and close-up shots to create a sense of claustrophobia.

Question 6: Sketch a simple storyboard scene showing how you would edit a news report to make it appear more urgent.

Answer: A correct sketch would include a sequence of frames with rapid cuts, overlay text like 'Breaking News,' close-up shots of a speaker's face, and possibly flashing red borders or countdown timers to convey urgency.

Question 7: What is meant by the term 'transition' in editing, and give two examples of transition types.

Answer: A transition is a technique used to move from one shot or scene to another. Examples include a fade (gradual transition to black or white) and a wipe (one shot slides over another).

Question 8: Describe how the choice of language during editing can influence the viewer's perception of a character.

Answer: Using positive language or uplifting music can make a character seem heroic or trustworthy, while negative language or dark, ominous music can make them appear villainous or untrustworthy.

Question 9: Draw a simple storyboard panel showing a scene where the editing creates a feeling of suspense. Include notes on the types of shots and cuts used.

Answer: A correct storyboard would show a sequence starting with a wide shot, then cutting to a close-up of a character's face with a quick jump cut, possibly with a dark background and a caption indicating 'fast-paced editing to build suspense.'