Question 1: Describe two ways that media texts can reinforce traditional gender stereotypes. Provide an example for each.

Answer: Media texts can reinforce stereotypes by portraying women mainly as caregivers or homemakers, and men as breadwinners or dominant figures. For example, a TV advert showing women doing household chores and men working outside.

Question 2: Identify and explain one way in which media might challenge traditional gender roles.

Answer: Media can challenge traditional gender roles by depicting characters who break stereotypes, such as a male character caring for children or a female character in a leadership role, promoting equality.

Question 3: Explain the concept of gender representation and why it is important in media studies.

Answer: Gender representation refers to how males and females are portrayed in media texts. It is important because it influences societal perceptions of gender roles and can reinforce or challenge stereotypes.

Question 4: Describe how the portrayal of gender in advertising can influence viewers' perceptions of gender roles.

Answer: Advertising often depicts men as strong, independent, and successful, while women are shown as nurturing, homemakers, or beauty objects. This can reinforce societal expectations about gender behavior and roles.

Question 5: Sketch a magazine cover featuring a male and a female character. The cover should challenge traditional gender stereotypes. Describe what your sketch would include.

Answer: A cover showing both characters engaged in activities that defy stereotypes, such as a man doing household chores and a woman in a leadership position, with empowering headlines.

Question 6: Discuss how the representation of gender in social media differs from that in traditional media like TV and print. Provide two points.

Answer: Social media allows for more diverse and personalized representations of gender, often challenging stereotypes, whereas traditional media tends to reinforce conventional roles due to industry standards and target audiences.

Question 7: Identify two common stereotypes about gender that are frequently seen in media texts. Explain why these stereotypes can be problematic.

Answer: Common stereotypes include women being overly emotional and men being aggressive. These stereotypes can limit individuals' perceptions of what they can do based on gender, leading to discrimination and inequality.

Question 8: Draw a scene depicting a gender-neutral advertisement. Focus on what visual elements would avoid reinforcing stereotypes. Describe your drawing idea.

Answer: The scene should feature diverse characters engaging in everyday activities without gender-specific clothing or accessories, with neutral colors and settings that do not suggest traditional roles.

Question 9: Explain the importance of critically analysing gender representations in media. How can this awareness benefit society?

Answer: Critically analysing gender representations helps us recognize stereotypes and biases, promoting more equality and diversity in media. This awareness can lead to more inclusive content and challenge societal norms.