Question 1: Define the term 'stereotype' as it relates to media representations of ethnicity.

Answer: A stereotype is a simplified and fixed idea or image about a particular group of people, often based on assumptions rather than facts.

Question 2: Describe a typical way in which ethnic minorities are often portrayed in mainstream advertising. Use specific language.

Answer: Ethnic minorities are often portrayed in stereotypical roles, such as the 'model minority,' the 'exotic other,' or depicted in specific cultural contexts that reinforce clichés.

Question 3: Explain how the choice of language and imagery in a media portrayal can reinforce stereotypes about ethnicity.

Answer: Language and imagery can reinforce stereotypes by emphasizing certain features or traits, using clichés, or depicting ethnic groups in a limited or negative way, which shapes audience perceptions.

Question 4: Identify two methods media producers might use to challenge ethnic stereotypes in their content.

Answer: Using diverse casting to reflect real communities and presenting nuanced, multi-dimensional characters that break away from stereotypical roles.

Question 5: Consider a television show that features characters from different ethnic backgrounds. How might the show’s portrayal influence audience perceptions? Provide two possible effects.

Answer: It can promote understanding and reduce prejudice if characters are portrayed positively and complexly; alternatively, it might reinforce stereotypes if characters are one-dimensional or tokenistic.

Question 6: Describe a scenario where media representation can positively challenge negative stereotypes about ethnicity.

Answer: A TV series featuring a successful, multi-dimensional character from an ethnic minority who defies common stereotypes and is shown in varied roles.

Question 7: Sketch a character design for a positive representation of an ethnic minority that avoids stereotypes. Use the space below.

Answer: A diverse character with a unique personal style, engaged in a specific activity, portrayed with dignity and depth, avoiding clichés or exaggerated features.

Question 8: List three questions you should ask yourself when analyzing the representation of ethnicity in a media text.

Answer: Does the representation reinforce or challenge stereotypes? Are the characters portrayed with depth and complexity? How might this portrayal influence audience perceptions?

Question 9: Reflect on why it is important for media to represent different ethnicities accurately and fairly. Write your answer in two to three sentences.

Answer: Accurate and fair representation promotes understanding, reduces stereotypes, and reflects society's diversity. It helps audiences see people as individuals rather than stereotypes.