Question 1: Define the term 'stereotype' as it relates to media representation of ethnicity.

Answer: A simplified and often oversimplified image or idea of a particular group that is widely held but not necessarily accurate.

Question 2: Describe two ways media might reinforce stereotypes about a specific ethnic group.

Answer: 1. Using exaggerated physical features or accents. 2. Portraying characters from the group only in certain roles, such as criminal or service roles.

Question 3: Explain how positive representation of ethnicity in media can impact audiences.

Answer: It can promote understanding, challenge stereotypes, and provide role models, fostering inclusivity and diversity.

Question 4: Identify and describe one common stereotype associated with a particular ethnic group in advertising.

Answer: For example, portraying Asian characters as highly intelligent or technologically skilled.

Question 5: Discuss the importance of diverse representation of ethnicity in television and film.

Answer: Diverse representation ensures all groups are accurately and fairly portrayed, promoting equality, reducing prejudice, and reflecting society's true diversity.

Question 6: Imagine you are designing a poster promoting cultural diversity. Briefly describe two elements you would include to positively represent different ethnicities.

Answer: Including diverse characters engaging in community activities and using vibrant colours and symbols representing different cultures.

Question 7: Draw a scene for a TV advert that promotes positive ethnic diversity. Use the space below. Your scene should include at least three different ethnic groups interacting positively.

Answer: A diverse group of people smiling and working together in a community garden, representing unity and collaboration among different ethnicities.

Question 8: Identify and explain a media technique used to portray ethnicity positively in an advertisement.

Answer: Using inclusive language and imagery that shows people from different ethnic backgrounds working together, which promotes unity and diversity.

Question 9: Explain why it is important for media producers to avoid stereotypes when representing different ethnic groups.

Answer: Avoiding stereotypes prevents perpetuating misconceptions, promotes fair representation, and fosters a more inclusive society.

Question 10: Reflect on a recent media example (e.g., TV show, advert, film) that you think portrays ethnicity positively. Describe the example and explain why it is effective.

Answer: A TV show that features characters from diverse backgrounds in varied roles, showing their talents and personalities, which challenges stereotypes and promotes positive perceptions.