Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who consume or interpret media content such as television, films, music, or online media.

Question 2: Describe two different ways audiences can access media content today.

Answer: Audiences can access media content through online streaming services and via traditional broadcast television or radio.

Question 3: Explain the concept of 'media consumption' and how it differs from 'media production'.

Answer: Media consumption refers to how audiences view, listen to, or interact with media content, whereas media production involves creating or making media content.

Question 4: Identify and explain one factor that influences how an audience might interpret a media message differently.

Answer: A person's cultural background can influence how they interpret a media message, as it shapes their perceptions and values.

Question 5: Imagine a popular new TV series. List three ways in which different age groups might consume this series and explain your reasoning.

Answer: Younger audiences might watch episodes on-demand via streaming platforms; older audiences might prefer watching live on TV; some might share episodes with friends or discuss on social media, reflecting different preferences and habits based on age.

Question 6: Draw a diagram illustrating the process of media consumption, including stages such as 'Reception', 'Interpretation', and 'Response'.

Answer: A correct diagram would show a flowchart starting with 'Media Content' leading to 'Audience Reception', then 'Interpretation', and finally 'Response'. It may include feedback loops indicating ongoing engagement.

Question 7: In your own words, explain what is meant by 'audience fragmentation' and give an example.

Answer: Audience fragmentation refers to the division of viewers into smaller groups due to the variety of media options available, such as different streaming platforms targeting specific interests. For example, fans of niche genres may only watch content related to their interests, rather than traditional broad-appeal TV shows.

Question 8: Sketch a simple representation of how a media company might analyze its audience data. Describe what elements should be included in your sketch.

Answer: The sketch should include elements such as data sources (surveys, viewing figures, social media analytics), data analysis processes, and how the insights are used to target or adapt content for specific audience segments.