Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who receive, interpret, and respond to media messages or content.

Question 2: List three different ways audiences can access media content today.

Answer: Through television, online streaming platforms, and social media.

Question 3: Explain what is meant by 'media consumption habits'.

Answer: Media consumption habits refer to the patterns and behaviors of how audiences regularly access, view, and interact with media content.

Question 4: Identify two factors that can influence how frequently someone consumes media.

Answer: Age and personal interests can influence how often someone consumes media.

Question 5: Describe how the time of day might affect media consumption.

Answer: People might watch TV in the evening after work or school, while younger audiences might browse social media during breaks or late at night.

Question 6: Discuss how a person’s location can impact their media consumption habits.

Answer: Location can affect access to certain media platforms, for example, someone in a rural area might have limited internet access compared to someone in a city.

Question 7: Sketch a simple diagram illustrating a typical media consumption scenario, such as a person watching content on a device at home.

Answer: The sketch should include a person sitting in a comfortable space, using a device like a TV or smartphone, with arrows indicating different types of media content (e.g., streaming, social media).

Question 8: Identify and explain one reason why media companies might target specific audiences.

Answer: Media companies target specific audiences to maximize advertising revenue; for example, they advertise products relevant to young adults to appeal to that demographic.

Question 9: Describe the concept of 'media multitasking' and give an example.

Answer: 'Media multitasking' is when someone uses multiple forms of media at the same time, such as listening to music while browsing social media.

Question 10: Explain how technological advancements have changed the way audiences access media over the last decade.

Answer: Advancements like smartphones, high-speed internet, and streaming platforms have made media more accessible, allowing audiences to consume content anytime and anywhere, often on multiple devices simultaneously.