Question 1: Describe three different ways that audiences might choose to access a television program today, such as traditional TV or online streaming.

Answer: Audiences can watch TV programs via traditional broadcast TV, through online streaming platforms like Netflix or YouTube, or by downloading episodes to watch offline on devices such as tablets or smartphones.

Question 2: Explain what is meant by 'media consumption' in relation to audiences.

Answer: Media consumption refers to the ways in which audiences access, watch, listen to, or interact with media content, including frequency, devices used, and preferences.

Question 3: List two factors that influence how and what audiences choose to watch.

Answer: Personal interests and peer recommendations are two factors that influence audience choices.

Question 4: Describe how social media can affect the way audiences consume media content.

Answer: Social media allows audiences to share, discuss, and discover media content quickly, influencing their viewing choices and creating trends or viral content.

Question 5: Identify and explain one advantage and one disadvantage of on-demand streaming for audiences.

Answer: An advantage is that audiences can watch content anytime and anywhere, offering convenience. A disadvantage is that it can lead to binge-watching, which may affect health or social interactions.

Question 6: Sketch a diagram that shows the different devices an audience might use to consume media content. Label each device clearly.

Answer: A correct sketch would include a smartphone, tablet, laptop, television, and a gaming console, with arrows indicating media flow from each device.

Question 7: Explain what is meant by 'audience segmentation' and give an example of how media companies might use it.

Answer: 'Audience segmentation' is dividing audiences into groups based on characteristics like age, interests, or location. For example, a media company might target teenagers with specific social media campaigns.

Question 8: Describe two ways in which audience consumption habits can influence the types of media content that are produced.

Answer: If audiences prefer short, quick content, producers may create more short videos or clips. If a large audience watches certain genres, producers are more likely to create more content in those genres.

Question 9: Discuss how audience feedback, such as comments or ratings, can impact future media content.

Answer: Audience feedback helps producers understand what viewers like or dislike, influencing decisions on content themes, formats, and production quality to better meet audience preferences.

Question 10: Identify two ways media producers can measure audience consumption and explain their importance.

Answer: They can use viewer ratings and online analytics to track how many people watch or engage with content. This data helps producers plan future content and target their audience more effectively.