Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who watch, listen to, or read a media product or content.

Question 2: List three ways that audiences can access media content today.

Answer: Through television, online streaming services, social media, radio, and print newspapers.

Question 3: Explain how the way audiences consume media has changed over the past 20 years.

Answer: Audiences now access media on demand via the internet, use mobile devices more, and often consume content in shorter, more flexible ways compared to traditional TV or radio.

Question 4: Describe what is meant by 'media consumption habits'.

Answer: Media consumption habits are the patterns and behaviors of how often, when, and what types of media audiences engage with.

Question 5: Identify two factors that influence how an audience might choose to consume media content.

Answer: Age and personal interests are two factors; for example, younger audiences might prefer social media, while interests in sports may lead audiences to watch live matches.

Question 6: Discuss the impact of technology on audience media consumption.

Answer: Technology has made media more accessible and flexible, allowing audiences to watch or listen anytime and anywhere, leading to increased engagement and diverse consumption patterns.

Question 7: Draw a simple diagram to show the flow of media consumption from content creation to the audience.

Answer: A correct diagram should include boxes labeled 'Media Content Creation', 'Distribution Platforms', and 'Audience Consumption', with arrows pointing from creators to platforms to audiences.

Question 8: Sketch a diagram illustrating two different ways an audience might access a music album.

Answer: A correct sketch would show two pathways: one via a streaming service (like Spotify) and another via purchasing a physical CD or digital download.

Question 9: Suggest two reasons why understanding audience consumption habits is important for media producers.

Answer: To create content that appeals to viewers, and to decide the best platforms or times to release media for maximum engagement.

Question 10: Give an example of a media product and describe how different audiences might consume it in different ways.

Answer: A popular TV series might be watched live by some audiences, streamed later by others, and discussed on social media, with each group engaging differently based on preferences.