Question 1: Define the term 'media consumption' in your own words.

Answer: Media consumption refers to the way individuals or audiences access, watch, listen to, or interact with media content such as television, films, social media, and online platforms.

Question 2: List three different ways audiences might access media content today.

Answer: Streaming services (e.g., Netflix), social media platforms (e.g., TikTok), traditional television broadcasts.

Question 3: Explain how age can influence the way an audience consumes media.

Answer: Younger audiences tend to prefer digital and online media like social media and streaming platforms, while older audiences may favor traditional media such as television and newspapers. Age affects preferences, accessibility, and engagement methods.

Question 4: Describe a scenario where an audience's consumption habits might change based on their environment.

Answer: A person might watch more videos on their smartphone while commuting, but prefer watching movies on a large TV at home during weekends.

Question 5: Identify two factors that can influence an individual's media consumption choices.

Answer: Personal interests and access to technology or devices.

Question 6: Sketch a diagram illustrating different ways audiences can access media content (e.g., at home, on the go, social situations). Label the different access points clearly.

Answer: A sketch showing a central audience figure connected to different media access points such as a home TV, a mobile phone, a tablet, and social environments like cafes or outdoor spaces. Labels should include 'Home TV', 'Smartphone', 'Tablet', 'Public Spaces'.

Question 7: Discuss how social media has changed the way audiences consume media compared to traditional methods.

Answer: Social media allows for immediate, interactive, and user-generated content, giving audiences more control over what they consume and when. Unlike traditional media, which is more passive, social media fosters participation, sharing, and real-time updates.

Question 8: Imagine you are designing a new media platform aimed at teenagers. Describe how you would consider their consumption habits in your design.

Answer: I would focus on mobile accessibility, incorporate short-form video content, integrate social sharing features, and ensure a user-friendly interface that encourages interaction and quick access, reflecting teenagers' preference for quick, mobile, and social media content.

Question 9: Evaluate the impact of streaming services on traditional TV viewing habits.

Answer: Streaming services have led to a decline in traditional TV viewing by offering on-demand content, personalized recommendations, and the ability to watch anywhere. This shift has changed viewing patterns, with audiences preferring flexible, online access over scheduled broadcasts, impacting traditional broadcasters' revenue and scheduling.

Question 10: Describe a media consumption trend you have observed in your own life or community, and explain what might have caused this trend.

Answer: An observed trend is the increase in social media use among teenagers. This could be caused by the popularity of platforms like TikTok, the desire for social interaction, and the availability of smartphones, making media more accessible and engaging.