Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience refers to the group of people who consume or interpret media content, such as TV shows, movies, music, or social media.

Question 2: Describe two ways in which audiences can access media content today.

Answer: Audiences can access media content through online streaming services (like Netflix or YouTube) and via traditional methods such as television broadcasts or physical media like DVDs.

Question 3: Explain what is meant by 'media consumption habits'.

Answer: Media consumption habits refer to the patterns and behaviors of how, when, and where audiences consume media content regularly.

Question 4: List three factors that influence how audiences interpret media messages.

Answer: Factors include personal experiences, cultural background, and media literacy levels.

Question 5: Imagine an audience watching a horror film. Describe how their emotional response might vary based on age or personal experiences.

Answer: You might describe that younger audiences may find the film more frightening, while those with past trauma related to similar themes might feel more anxious or distressed.

Question 6: Draw a simple diagram showing a media consumption flow from media producer to audience. Label each part of the process.

Answer: A correct diagram would include: Media Producer (e.g., film studio) → Media Distribution (e.g., TV network, streaming platform) → Audience. The diagram should clearly show the flow from production to consumption.

Question 7: Explain the difference between passive and active media consumption with examples.

Answer: Passive consumption involves watching or listening without interaction, such as watching TV. Active consumption involves engaging with media, like commenting on a social media post or creating content.

Question 8: Sketch a diagram illustrating how social media platforms enable audience interaction with media content. Include at least three key elements.

Answer: A correct sketch would show social media platforms at the center, with arrows pointing to and from the audience, content creators, and the media content. Key elements include 'Audience', 'Content Creation', and 'Sharing/Feedback'.

Question 9: Describe how the concept of 'media convergence' has changed the way audiences consume content.

Answer: Media convergence allows audiences to access content across multiple devices and platforms, enabling seamless interaction and personalized consumption, such as watching a show on a phone, tablet, or smart TV.

Question 10: Identify and explain one method media producers use to measure audience engagement.

Answer: Producers often use viewer ratings and online analytics (like click-through rates or time spent on content) to measure how engaged audiences are with their media.