Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who consume or view a media product, such as a TV show, film, or online content.

Question 2: List three different ways audiences can access media content today.

Answer: Through television, online streaming platforms, and social media networks.

Question 3: Explain how age might influence the way someone consumes media content.

Answer: Age influences media consumption because different age groups prefer different types of content, devices, and times to watch media. For example, teenagers may prefer social media, while older adults might watch traditional TV.

Question 4: Describe what is meant by 'media consumption habits'.

Answer: Media consumption habits refer to the patterns and routines people develop around how, when, and what media they consume regularly.

Question 5: Identify and explain two factors that might affect an individual's media consumption choices.

Answer: Factors include personal interests, which determine the type of content they prefer, and technological access, such as having a smartphone or internet connection, which influences how they access media.

Question 6: Imagine you are designing a new social media app aimed at teenagers. Describe two features you would include to increase engagement.

Answer: Features could include a user-friendly interface with quick sharing options and interactive features like live streaming or polls to encourage active participation.

Question 7: Discuss how cultural background might influence media consumption habits.

Answer: Cultural background influences preferences for certain types of media, language, and themes, shaping what content individuals choose to watch or listen to based on cultural relevance.

Question 8: Draw a diagram or flowchart illustrating the process of audience consumption of a media product, starting from availability to final viewing.

Answer: A correct diagram would include stages such as media content creation, distribution channels, audience access points, and finally, the act of viewing or engaging with the content.

Question 9: Explain the concept of 'active' versus 'passive' media consumption, providing an example of each.

Answer: Active consumption involves viewers critically engaging with media, such as analyzing a documentary. Passive consumption involves simply watching without much thought, like watching a TV show for entertainment.

Question 10: Suggest two ways that media producers can measure audience engagement with their content.

Answer: Producers can measure engagement through viewer ratings and statistics such as likes, shares, comments, and time spent watching online videos.