Question 1: Define the term 'media consumption' in your own words.

Answer: Media consumption refers to the process by which individuals or audiences access, view, listen to, or interact with media content such as television, internet, radio, or print media.

Question 2: List three common ways that audiences typically consume media content today.

Answer: Watching television or streaming videos, browsing social media platforms, listening to music or podcasts.

Question 3: Explain how age might influence the way a person consumes media.

Answer: Younger audiences may prefer social media and streaming services, consuming shorter, interactive content, while older audiences might favor traditional TV or radio. Preferences are influenced by familiarity, technological skills, and access.

Question 4: Describe a scenario where a person might choose to consume media at different times of the day. What factors could influence these choices?

Answer: A person might watch news in the morning to catch up on current events, use social media during lunch, and stream movies in the evening. Factors include daily routines, work schedules, and personal preferences.

Question 5: Identify and explain two factors that can affect how much media an individual consumes.

Answer: Availability of free time, which determines how often someone can access media; and access to technology or devices, which limits or enables consumption.

Question 6: Sketch a simple diagram showing a person consuming media on different devices. Label each device.

Answer: A correct sketch would show a person with arrows pointing to a smartphone, a laptop, and a television, with labels identifying each device.

Question 7: Imagine a person who prefers to consume media alone and another who prefers to consume media with friends. How might their experiences differ?

Answer: The person who consumes media alone may focus more on personal preferences and reflection, while the person who consumes with friends might enjoy shared experiences and social interaction, influencing their engagement.

Question 8: Describe how cultural background can influence the types of media content an audience consumes.

Answer: Cultural background can shape preferences for certain genres, languages, or themes, and influence the availability and accessibility of specific media content.

Question 9: Explain what is meant by 'media saturation' and how it impacts audience consumption habits.

Answer: Media saturation refers to the overwhelming presence of media in daily life, which can lead to increased consumption, shorter attention spans, and difficulty in focusing on specific content due to constant exposure.

Question 10: Sketch a timeline illustrating how media consumption might change from childhood to adulthood. Include at least three key stages and types of media used.

Answer: A timeline starting with childhood: watching cartoons and playing video games; adolescence: using social media, streaming music; adulthood: streaming TV, podcasts, reading news online. The sketch should clearly show progression and types of media at each stage.