Question 1: Define the term 'audience' in media studies.

Answer: An audience is the group of people who watch, listen to, or read a media product.

Question 2: Describe the main idea of the 'Uses and Gratifications' theory.

Answer: The 'Uses and Gratifications' theory suggests that audiences actively choose media to satisfy their own needs, such as entertainment, information, or social interaction.

Question 3: List three different ways media producers might target their audience.

Answer: By choosing specific themes, using particular language or images, and selecting suitable distribution channels.

Question 4: Explain what is meant by 'passive audience' in media theory.

Answer: A passive audience is one that consumes media content without actively questioning or analyzing it; they accept what they see or hear.

Question 5: Describe the main idea of the 'Hypodermic Needle' (or 'Magic Bullet') theory.

Answer: This theory suggests that media messages are directly injected into the audience's minds, influencing them uniformly and immediately.

Question 6: Imagine you are designing a poster for a new video game aimed at teenagers. Sketch a rough design of the poster, including a title, main image, and one slogan.

Answer: A correct sketch would show a large, eye-catching title at the top, a central image of the game character or scene, and a short, catchy slogan that appeals to teenagers.

Question 7: What does the 'Reception Theory' suggest about how audiences interpret media texts?

Answer: It suggests that different audiences may interpret the same media content in different ways, depending on their personal backgrounds and perspectives.

Question 8: Draw a simple diagram illustrating the 'Uses and Gratifications' model, showing the relationship between media, the audience, and their needs.

Answer: A correct diagram would include three elements: Media (at the top), Audience (at the bottom), and Needs (between them), with arrows showing the audience choosing media to satisfy specific needs.

Question 9: Explain why understanding audience theories is important for media producers.

Answer: Because it helps producers create content that appeals to their target audience and encourages engagement or influence.

Question 10: Identify and briefly describe two ways media can target different audiences based on age or interests.

Answer: Using age-appropriate language and themes for children, and creating content related to hobbies or interests, like sports for sports fans.