Question 1: Define the term 'audience' in media studies.

Answer: An audience is the group of people who consume or interpret a media text.

Question 2: Explain the main idea behind the 'Passive Audience' theory.

Answer: The Passive Audience theory suggests that viewers do not actively interpret media content but accept messages as they are presented.

Question 3: Describe the key concept of the 'Active Audience' theory.

Answer: The Active Audience theory believes that viewers interpret media messages based on their own experiences, beliefs, and preferences, actively engaging with the content.

Question 4: Identify one media example where the uses and gratifications theory might apply, and explain why.

Answer: A person watching a comedy show to relax and entertain themselves exemplifies uses and gratifications, as they actively choose media to fulfill their personal needs.

Question 5: Describe how the 'Reception Theory' views the way audiences interpret media messages.

Answer: Reception Theory suggests that different audiences interpret media texts in various ways depending on their individual contexts, backgrounds, and perspectives.

Question 6: Sketch a diagram to illustrate the 'Hypodermic Needle' theory. Label the key parts.

Answer: A large arrow (media message) directly hitting a target (audience), implying media messages are injected into audiences who passively accept them.

Question 7: Draw a diagram representing the 'Uses and Gratifications' theory. Include four main reasons why audiences consume media.

Answer: A central circle labeled 'Audience' connected to four smaller circles labeled 'Entertainment,' 'Information,' 'Social Interaction,' and 'Personal Identity.'

Question 8: Explain why some media theorists believe audience reactions are unpredictable.

Answer: Because audiences interpret media texts differently based on their personal experiences, beliefs, and social contexts, reactions vary widely.

Question 9: Discuss one advantage and one disadvantage of the 'Active Audience' theory.

Answer: Advantage: It recognizes that audiences have agency and influence over their media consumption. Disadvantage: It can underestimate the power of media messages to influence audiences passively.

Question 10: Identify and explain one way in which media producers might use audience theories to target their content.

Answer: Producers might use the Uses and Gratifications theory to create content that fulfills specific audience needs, like creating engaging social media posts to encourage interaction.