Question 1: Define the term 'media audience' in your own words.

Answer: A media audience is the group of people who watch, listen to, or read a particular media product or content.

Question 2: List three different ways audiences might access media content today.

Answer: Through television, online streaming platforms, and social media.

Question 3: Describe two factors that might influence how an individual consumes media content.

Answer: Factors include personal interests and access to technology or devices.

Question 4: Explain what is meant by the term 'audience segmentation'.

Answer: Dividing a larger audience into smaller groups based on shared characteristics such as age, interests, or location.

Question 5: Identify and explain two different media consumption habits common among teenagers.

Answer: Watching videos on YouTube during free time and sharing content on social media platforms.

Question 6: Think about your own media habits. Write a short paragraph describing what media you consume daily and how you do it.

Answer: Responses will vary; expected answer includes specific media types (e.g., TV, social media) and methods (e.g., on phone, laptop).

Question 7: Draw a diagram showing the different devices an audience might use to access media content. Label each device clearly.

Answer: A large blank space for students to sketch devices such as a smartphone, tablet, laptop, TV, and gaming console.

Question 8: Sketch a flowchart illustrating the process of media consumption from media production to audience reception.

Answer: A flowchart with stages labeled: Media Production → Distribution → Audience Consumption, with arrows connecting these stages.

Question 9: Explain how social media has changed the way audiences consume media compared to traditional TV or radio.

Answer: Social media allows for interactive, on-demand content and sharing, whereas traditional TV or radio is passive and scheduled.

Question 10: Identify two advantages and two disadvantages of consuming media via online streaming platforms.

Answer: Advantages: Convenience and a wide range of content. Disadvantages: Requires internet connection and potential for excessive screen time.

Question 11: Imagine you are designing a new media campaign aimed at teenagers. Describe three ways you would encourage them to engage with your content.

Answer: Use social media challenges, create shareable content, and involve influencers or popular teen figures.

Question 12: Reflect on your own media habits and describe one way media consumption has changed for you over the past year.

Answer: Answers will vary; examples include shifting from TV to streaming, using social media more, or watching less TV.