Question 1: Define the term 'target audience' in the context of media production.

Answer: The specific group of people a media product is aimed at, based on factors like age, gender, interests, and demographics.

Question 2: List three demographic factors that media producers consider when identifying a target audience.

Answer: Age, gender, income level, education, ethnicity, and location.

Question 3: Explain how the choice of colour scheme in a media product can appeal to a specific target audience.

Answer: Colours evoke certain emotions and associations; for example, bright colours may attract children, while muted tones might appeal to a more mature audience.

Question 4: Describe how the language used in a media message can be tailored to suit a teenage audience versus an older adult audience.

Answer: Teenage audiences may be addressed with informal, slang-heavy language, while older adults might respond better to formal, clear, and respectful language.

Question 5: Identify two media products that target a youthful audience and explain why they are suitable for this group.

Answer: Examples include social media platforms like TikTok, which appeal through short videos and trending content, and video games aimed at young people due to their interactive and entertaining nature.

Question 6: Sketch a logo or design element that would appeal to a teenage audience interested in sports. Clearly label your drawing.

Answer: A dynamic, bold logo with energetic colours like red or blue, incorporating symbols such as a stylised football or running silhouette to attract sporty teenagers.

Question 7: Discuss how the choice of media platforms can influence the target audience of a campaign.

Answer: Different platforms attract different age groups; for example, Instagram and TikTok are popular among younger audiences, while Facebook may attract an older demographic. Choosing the right platform helps reach the intended viewers.

Question 8: Imagine you are creating an advert aimed at parents of young children. Describe two features or strategies you would include to appeal to this audience.

Answer: Using family-friendly language and visuals, highlighting safety and educational benefits, and featuring testimonials from other parents.

Question 9: Explain why understanding your target audience is crucial when planning a media campaign.

Answer: It ensures the content, style, and distribution methods are appropriate, which increases engagement and effectiveness of the campaign.

Question 10: Identify a media genre and explain which target audience it most likely appeals to and why.

Answer: Action movies typically target young males due to their fast-paced sequences, themes of heroism, and special effects that appeal to their interests.