Question 1: Define the term 'target audience' in the context of media production.

Answer: The target audience is a specific group of people that a media product is intended to appeal to or reach.

Question 2: Identify three demographic factors that media producers consider when defining their target audience.

Answer: Age, gender, income level, education, ethnicity, and occupation are demographic factors considered by media producers.

Question 3: Describe what is meant by 'psychographics' in audience analysis.

Answer: Psychographics refer to the personality, values, attitudes, interests, and lifestyles of the target audience.

Question 4: Imagine a new action movie aimed at young males aged 15-25. List three ways the media might tailor its marketing to appeal to this target audience.

Answer: Using fast-paced trailers with action scenes, featuring popular male actors, advertising on social media platforms popular with young males, and incorporating themes of adventure and excitement.

Question 5: Explain why it is important for media companies to identify their target audience before creating content.

Answer: Identifying the target audience helps ensure the content appeals to the right viewers, increases engagement, and improves marketing efficiency.

Question 6: Describe a scenario where a media product might have a broad target audience, and explain how this differs from a niche target audience.

Answer: A popular TV soap opera aimed at all adults aged 30-60 has a broad target audience, whereas a specialized magazine about model trains targets a niche audience of enthusiasts.

Question 7: Sketch a basic profile of a typical teenage audience for a new social media app. Include key features such as interests, hobbies, or online habits.

Answer: A correct sketch would outline a young person aged 13-19, interested in music, fashion, and gaming, who spends several hours daily on social media, sharing photos and chatting online.

Question 8: Identify two media platforms that are most effective for reaching a teenage target audience and justify your choices.

Answer: Platforms like TikTok and Instagram are effective because they are popular among teenagers and support visual and short-form content, which appeals to their online habits.

Question 9: Explain how understanding the target audience can influence the choice of language and tone used in a media product.

Answer: Knowing the audience helps media producers choose language and tone that resonates with them, whether formal or informal, humorous or serious, to better connect and engage.

Question 10: Draw a simple storyboarding plan for an advert aimed at young children promoting a new toy. Indicate in your sketch key elements such as characters, setting, and main message.

Answer: A correct sketch would include colorful characters (e.g., friendly animals), a playful setting (e.g., a park), and visuals of the toy being used, with space for notes on the main message (e.g., 'Fun for all ages!').