Question 1: Define the term 'target audience' in the context of media products.

Answer: A target audience is a specific group of people that a media product is designed for and aimed at, based on factors like age, gender, interests, and preferences.

Question 2: List three demographic factors that media producers consider when defining their target audience.

Answer: Age, gender, income level.

Question 3: Describe how the choice of language and visuals in a media product might differ if it is aimed at children versus teenagers.

Answer: Media aimed at children might use simple language, bright colors, and cartoon-like visuals, while media for teenagers might include slang, more complex themes, and modern visuals.

Question 4: Imagine a new sports magazine targeting young male athletes. List two features you might include to appeal to this audience.

Answer: High-energy action photographs, articles on fitness and sports stars.

Question 5: Explain why understanding the target audience is important for media producers.

Answer: It helps producers create content that appeals to their viewers or readers, increasing engagement and sales, and ensuring the message resonates with the intended group.

Question 6: Identify and explain one way social media can help media companies reach their target audience.

Answer: Social media allows companies to directly target specific groups based on interests, age, and location through tailored advertisements and posts, making their marketing more effective.

Question 7: Describe what a media producer might do to research and identify their target audience before creating a new TV show.

Answer: They might conduct surveys, analyze existing audience data, study competitors' audiences, and use focus groups to understand viewers’ interests, age range, and preferences.

Question 8: Draw a simple profile of a typical target audience for a teenage music streaming app. Include at least three characteristics.

Answer: A correct sketch would include a young person, aged 13-19, interested in pop or hip-hop music, and active on social media platforms.

Question 9: Explain how the concept of 'genre' helps media creators target specific audiences.

Answer: 'Genre' categorizes media into types like horror, comedy, or action, which appeal to specific tastes and preferences, making it easier to target audiences who enjoy that particular style.

Question 10: Sketch a basic layout for a poster advertising a horror film aimed at teenagers. Label the key features you include.

Answer: A correct sketch would feature dark colors, scary imagery like a shadowy figure or haunted house, bold title text, and a tagline that appeals to thrill-seeking teenagers. Labels might include 'Suspense', 'Fear Guaranteed', and the release date.