Question 1: Define the term 'target audience' in media studies.

Answer: A target audience is a specific group of people that a media product is designed for, based on their age, interests, gender, or other characteristics.

Question 2: Name three different types of target audiences that media products might be aimed at.

Answer: Children, teenagers, adults, or families.

Question 3: Identify a popular TV show aimed at children and explain why it might appeal to that age group.

Answer: For example, 'Peppa Pig' is aimed at young children because it features simple stories, bright colours, and characters that are easy to relate to.

Question 4: Describe a music genre that typically targets teenagers and explain what features make it appealing to them.

Answer: Pop music often targets teenagers because of its catchy tunes, relatable lyrics, and the popularity of young artists.

Question 5: Imagine you are designing a poster for a new video game. Describe the target audience for your game and two features that would appeal to them.

Answer: The target audience could be teenagers who enjoy action games. Features might include exciting graphics, fast-paced gameplay, and a competitive multiplayer mode.

Question 6: Draw a simple magazine cover aimed at teenagers. Include a headline, a main image, and a few smaller features.

Answer: A magazine cover aimed at teenagers might feature a popular music star on the main image, catchy headlines about fashion or technology, and bright colours to attract attention.

Question 7: Explain why understanding the target audience is important for media producers.

Answer: Because it helps producers create content that appeals to their viewers or readers, making it more likely they will enjoy and engage with the media.

Question 8: Think about a film aimed at families. List two things the filmmakers might include to attract this audience.

Answer: Family-friendly themes, humor suitable for children and adults, and a clear moral or message.

Question 9: Sketch a logo for a sports brand that targets young athletes. Describe the key features your design would include.

Answer: The logo might include bold, dynamic shapes, bright colours like red or blue, and symbols of movement such as a swoosh or a running figure.

Question 10: Why might a horror film be targeted at adults rather than children?

Answer: Horror films often include scary scenes and themes that are inappropriate for children, making them more suitable for an adult audience.