Question 1: Define the term 'target audience' in the context of media studies.

Answer: The specific group of people that a media product is aimed at, characterized by factors such as age, gender, interests, and demographic details.

Question 2: Identify three demographic factors that media producers consider when defining their target audience.

Answer: Age, gender, income level, education, occupation, or ethnicity.

Question 3: Describe how the genre of a TV show can influence its target audience.

Answer: Different genres attract different audiences; for example, a horror show may target young adults interested in thrills, while a family sitcom aims at a broad age range including children and parents.

Question 4: Explain the difference between a primary and a secondary target audience.

Answer: The primary target audience is the main group the media product is created for, while the secondary audience is an additional group that may also consume the content but is not the main focus.

Question 5: Choose a popular media product (e.g., a film, TV series, or magazine) and describe its likely target audience based on its content and style.

Answer: Answers will vary; for example, a superhero film targeting teenagers and young adults due to its action and special effects.

Question 6: List two methods media producers might use to research and identify their target audience.

Answer: Surveys and questionnaires; analyzing existing audience data or viewing statistics.

Question 7: Sketch a possible logo or visual element that might appeal to a teenage audience for a new energy drink brand.

Answer: [Model answer: A bold, vibrant design with dynamic shapes, bright colors, and modern typography to attract attention among teenagers.]

Question 8: Draw a simple storyboard scene that would appeal to young children for an educational TV program.

Answer: [Model answer: A colorful scene featuring friendly cartoon characters engaging in a fun learning activity, with clear and simple visuals.]

Question 9: Explain why understanding the target audience is essential for creating effective media content.

Answer: It helps producers tailor content to meet the interests and preferences of viewers, increasing engagement and ensuring the media product is successful.

Question 10: Identify and describe one ethical consideration when targeting a specific audience with media content.

Answer: Avoiding stereotypes or offensive content that could harm or discriminate against the target audience, especially when targeting vulnerable groups such as children or minorities.