Question 1: Define the term 'target audience' in the context of media production.

Answer: A specific group of people that a media product is designed to appeal to, based on factors like age, interests, gender, or demographics.

Question 2: List three demographic characteristics that media producers might consider when defining their target audience.

Answer: Age, gender, income level, education, ethnicity, or location.

Question 3: Explain how the choice of language and imagery in a media product can help attract its target audience.

Answer: Language and imagery can be tailored to appeal to the interests, values, and preferences of the target audience, making the product more engaging and relevant to them.

Question 4: Identify two methods media companies might use to research their target audience.

Answer: Surveys and questionnaires, focus groups, social media analytics, or analysis of existing viewer/viewership data.

Question 5: Describe a media product aimed at teenage audiences. Mention specific features that would appeal to this group.

Answer: A product with vibrant colors, slang language, relatable themes like friendship or social media, and a modern, casual style of presentation.

Question 6: Sketch a rough design of a magazine cover targeted at young adults. Label at least three features that would appeal to this demographic.

Answer: A cover featuring bold typography, trendy fashion images, and headlines about popular culture or technology.

Question 7: Explain why understanding the target audience is important for media producers.

Answer: It helps them create content that appeals to viewers or readers, increasing engagement, sales, and brand loyalty.

Question 8: Imagine you are designing a poster for a new video game aimed at children. Describe what visual elements and language you would include.

Answer: Bright colors, cartoon-like characters, simple language, and exciting words like 'Adventure' or 'Join the Fun!' to attract children.

Question 9: Draw a quick storyboard outline for a TV advert aimed at families. Include three scenes and describe what happens in each.

Answer: Scene 1: A family enjoying a meal together. Scene 2: The product being used by the family. Scene 3: The family smiling and the product logo with a slogan.

Question 10: Explain how a media product can be modified to target a different audience segment, such as changing a music video to appeal to an older demographic.

Answer: Change the music style to a more mature genre, alter the visuals to be less flashy and more sophisticated, and use language or themes that resonate with older viewers.