Question 1: Define the term 'target audience' in your own words.

Answer: A target audience is a specific group of people that a media product is intended to reach and appeal to.

Question 2: List three factors that media producers consider when identifying their target audience.

Answer: Age, interests, and gender.

Question 3: Describe how age might influence the content of a children's TV show versus a documentary aimed at adults.

Answer: A children's TV show would have simple language, bright colors, and engaging characters, while a documentary for adults might include detailed information, complex language, and mature themes.

Question 4: Imagine you are creating a new video game aimed at teenagers. List three features or themes that would appeal to this target audience.

Answer: Fast-paced gameplay, popular music soundtrack, and themes of friendship or competition.

Question 5: Explain why understanding the target audience is important for media producers.

Answer: It helps producers create content that appeals to viewers, increases engagement, and ensures the media effectively reaches and influences the intended audience.

Question 6: Describe how gender can influence the marketing of a new sports clothing line.

Answer: Marketing might feature male or female athletes, use colors traditionally associated with each gender, and highlight features that appeal specifically to men or women.

Question 7: Sketch a poster for a music festival aimed at young adults. Include key elements that would attract this audience.

Answer: A vibrant, energetic design featuring popular music artists, a bold title, date and location details, and imagery that reflects youth culture.

Question 8: Identify two ways social media can help media companies understand their target audience better.

Answer: By analyzing followers' comments and likes, and tracking engagement data to see what content is most popular.

Question 9: Explain the difference between primary and secondary research when identifying a target audience.

Answer: Primary research involves collecting new data directly from the audience, such as surveys or interviews, while secondary research uses existing data like reports, articles, or previous studies.

Question 10: Imagine you are designing a magazine for teenagers interested in fashion. Describe three features or content types you would include.

Answer: Latest fashion trends, interviews with young designers, and photo spreads of street style outfits.