Question 1: Define what is meant by the term 'target audience' in media studies.

Answer: A target audience is the specific group of people that a media product is designed to appeal to, based on factors like age, gender, interests, or lifestyle.

Question 2: Identify three different ways media producers might determine their target audience.

Answer: By researching viewer demographics, analyzing similar media products, and conducting surveys or focus groups.

Question 3: Describe two characteristics that might be used to define a teenage target audience for a new video game.

Answer: Age range 13-19, interests in technology and gaming culture, and preference for fast-paced, action-oriented gameplay.

Question 4: Explain why understanding the target audience is important for media companies.

Answer: It helps them create content that appeals to viewers, increases engagement, and ensures marketing efforts are effective.

Question 5: Imagine you are designing a poster for a new sports drink aimed at athletes. List three design features you would include to attract this target audience.

Answer: Bold and energetic colors, images of athletes in action, and a slogan emphasizing performance or stamina.

Question 6: Identify and explain two ways a TV channel might tailor its programming for a family audience.

Answer: By scheduling family-friendly shows during peak evening hours and including content that appeals to all age groups, such as animated series and family dramas.

Question 7: Sketch a simple layout for a magazine cover targeting teenagers interested in fashion. Label the key features you include.

Answer: A large central image of a fashionable teenager, bold headline text, bright colors, and teaser text about the latest trends.

Question 8: Describe how the choice of language and tone in a radio advert might differ when targeting young children versus teenagers.

Answer: For children, the language would be simple, fun, and playful with a friendly tone. For teenagers, it might be more informal, energetic, and use slang or current trends.

Question 9: Explain what is meant by 'market segmentation' and give an example related to media audiences.

Answer: Market segmentation is dividing a broad audience into smaller groups with similar characteristics. For example, a TV show targeting young adults aged 18-25 interested in music and social issues.

Question 10: Draw a profile of a typical target audience for a horror movie aimed at teenagers. Include age, interests, and media habits in your sketch.

Answer: A teenager aged 15-19 who enjoys suspense and thrillers, watches horror films online, and follows related social media pages. The sketch should depict these traits visually.