Question 1: Describe how the tone of voice in a spoken advertisement can influence the audience's perception of the product.

Answer: A friendly and enthusiastic tone can make the product seem more appealing and trustworthy, while a harsh or monotone voice might suggest boredom or insincerity.

Question 2: Identify and explain two ways sound effects can create a specific mood in a film scene.

Answer: Sound effects like loud thunder and crashing winds can create a tense or frightening mood, while soft, gentle sounds like birdsong can evoke calmness or happiness.

Question 3: Explain the importance of pitch and volume in voice-overs used in media adverts.

Answer: High pitch and loud volume can grab attention and convey excitement, while lower pitch and softer volume can suggest seriousness or intimacy, influencing how viewers feel about the product.

Question 4: Sketch a simple storyboard for a radio advert promoting a new energy drink. Indicate where the sound effects and voice-overs would be placed.

Answer: A storyboard showing scenes with descriptions: Scene 1 - upbeat music begins; Scene 2 - energetic voice-over describing the drink; Scene 3 - sound of pouring a drink and a refreshing gulp; Scene 4 - call to action with louder music.

Question 5: Describe how the use of silence can be effective in media sound design.

Answer: Silence can create tension, highlight a moment, or surprise the audience, making certain scenes more impactful.

Question 6: Explain the difference between diegetic and non-diegetic sound, providing an example of each.

Answer: Diegetic sound originates from within the story world, like a character’s footsteps or dialogue. Non-diegetic sound is added for effect, such as background music or narration not heard by characters.

Question 7: Identify three different types of sound that can be used in a horror film to scare the audience.

Answer: Sudden loud noises (jumpscares), high-pitched screeches, and eerie silence or low, rumbling sounds.

Question 8: Draw a sound wave representing a loud, continuous noise that gradually decreases in volume. Label the key features of your sketch.

Answer: A graph with a high amplitude at the start that gradually reduces over time, with labels indicating 'initial loud sound' and 'decreasing volume'.

Question 9: Discuss how the choice of background music can influence the emotional response of viewers in a TV drama scene.

Answer: Upbeat music can create excitement or happiness, while slow, somber music can evoke sadness or reflection, guiding viewers’ emotional reactions.