Question 1: Explain how the tone of voice in a spoken advertisement can influence the viewer's perception of the product being promoted.

Answer: The tone of voice can convey emotions such as excitement, trust, or authority. A friendly, enthusiastic tone may make the product seem appealing and trustworthy, while a stern or serious tone might suggest importance or professionalism.

Question 2: Describe three different types of sound effects that could be used in a horror film scene to create suspense.

Answer: Examples include a sudden loud bang to startle viewers, eerie ambient sounds like whispering or distant footsteps to build tension, and a high-pitched ringing sound to heighten anxiety.

Question 3: Identify and explain two ways in which background music can influence the mood of a television drama.

Answer: Background music can set a somber mood with slow, minor key melodies, or create excitement with fast-paced, upbeat tunes. It guides viewers' emotional responses and enhances the scene's atmosphere.

Question 4: Describe how the use of silence can be effective in a media scene. Provide an example scenario.

Answer: Silence can create tension or emphasize a moment, such as a character waiting in suspense for an important revelation. It draws attention to the absence of sound, making the audience focus more intently.

Question 5: Sketch a concept for a soundscape that would be suitable for a peaceful outdoor park scene. Include notes on the types of sounds you would include.

Answer: A tranquil soundscape might include birds chirping, gentle wind rustling through leaves, distant conversations, and footsteps on gravel. These sounds should be soft and natural to evoke calmness.

Question 6: Explain how the pitch of a sound can influence the emotional response of viewers. Give an example in a film context.

Answer: High-pitched sounds can create feelings of anxiety or urgency, while low-pitched sounds can evoke calmness or menace. For example, a rising high-pitched siren can signal danger in a chase scene.

Question 7: Describe the differences between diegetic and non-diegetic sound, providing an example of each.

Answer: Diegetic sound originates from within the story world, such as a character talking or a radio playing. Non-diegetic sound is added for effect and not heard by characters, like background music or narration.

Question 8: Sketch a logo for a radio station that specializes in relaxing music. Include notes on the type of sound the station would feature.

Answer: The logo should be simple, perhaps with soft, flowing lines or calming colors. The station's sound would feature gentle melodies, slow tempos, and soothing voices.

Question 9: Discuss how volume levels can be used to influence audience emotions during a scene in a film.

Answer: Louder sounds can create excitement or alarm, while quieter sounds can evoke intimacy or tension. For example, increasing volume during a surprise reveal heightens impact, whereas lowering volume during a whisper scene increases intimacy.

Question 10: Identify three ways in which language is conveyed through sound in media, aside from spoken words.

Answer: Through tone of voice, pitch, and pace. Tone conveys emotion, pitch can indicate urgency or calmness, and pace affects the perceived intensity or relaxation of the scene.