Question 1: Define the term 'commercialisation' in the context of sport.

Answer: Commercialisation in sport refers to the process of promoting and selling products, services, or sponsorships related to sport to generate revenue and increase media exposure.

Question 2: List three ways in which commercialisation influences professional sports.

Answer: 1. Increased sponsorship deals; 2. Higher ticket and merchandise prices; 3. Greater media coverage and advertising.

Question 3: Explain one positive impact of commercialisation on sport.

Answer: It generates more revenue, which can be invested in improving facilities, training, and youth development programs.

Question 4: Explain one negative impact of commercialisation on sport.

Answer: It can lead to the prioritisation of profit over the integrity of the sport, potentially causing corruption or reducing the emphasis on the true sporting values.

Question 5: Describe how commercialisation might influence the behaviour of athletes.

Answer: Athletes may feel pressured to perform in ways that attract sponsors, possibly leading to unsportsmanlike conduct or prioritising personal image over sporting ethics.

Question 6: Identify and explain two examples of sponsorship in sport.

Answer: 1. A sports team wearing jerseys with corporate logos; 2. A stadium named after a company, such as the 'XYZ Arena'.

Question 7: Discuss the impact of commercialisation on amateur or youth sport participation.

Answer: Commercialisation can make sport more accessible through sponsorship and funding, but it may also lead to increased costs for participants or shift focus away from enjoyment and participation towards profit.

Question 8: Draw a simple diagram to illustrate how commercial sponsorship influences a sports event. Label the key components.

Answer: A diagram showing a sports event with arrows pointing to sponsors' logos on team kits, advertising banners, and media coverage, indicating the flow of commercial influence.

Question 9: Explain how media coverage is affected by commercialisation in sport.

Answer: Media coverage increases as companies pay for advertising rights, leading to more televised games, advertisements, and promotional material, which can boost the sport's popularity.

Question 10: Evaluate whether commercialisation always benefits sport and society. Provide reasons for your answer.

Answer: Commercialisation can benefit sport by increasing funding, spectatorship, and global reach. However, it can also negatively impact sport's integrity, lead to inequality, and prioritize profit over participation or fairness. Whether it benefits society depends on balancing these factors.