Question 1: Explain how television broadcasting has changed the popularity of football in the UK.

Answer: Television broadcasts have increased football's popularity by making matches accessible to a wider audience, allowing fans to watch live games from home, and enhancing national interest and engagement.

Question 2: Describe two ways social media can influence young people's participation in sports.

Answer: Social media can motivate young people by showcasing sports stars and exciting events, encouraging participation; it also provides platforms for sharing achievements and connecting with others interested in sports.

Question 3: Identify and explain one positive and one negative effect of sports coverage in the media.

Answer: A positive effect is that media coverage can inspire young athletes and promote healthy lifestyles. A negative effect is that it can create pressure and unrealistic expectations for athletes, leading to stress or burnout.

Question 4: Discuss how media coverage of doping scandals can impact public perception of sports.

Answer: Media coverage of doping scandals can damage the reputation of sports, reduce public trust, and discourage participation, while also raising awareness about the importance of fair play.

Question 5: Describe how the portrayal of athletes in the media can influence gender stereotypes in sport.

Answer: Media often depicts male athletes as dominant and aggressive, while female athletes are shown as graceful and nurturing, reinforcing traditional gender stereotypes and influencing societal perceptions of gender roles in sport.

Question 6: Sketch a poster promoting positive sportsmanship, including key messages you would include.

Answer: A clear poster would feature slogans like 'Play Fair', 'Respect Everyone', and 'Celebrate Success', with images or symbols of teamwork, respect, and sportsmanship, and space for students to draw these elements.

Question 7: Explain why media representation of disabled athletes is important for inclusivity in sport.

Answer: Media representation of disabled athletes raises awareness, promotes inclusivity, challenges stereotypes, and encourages participation among people with disabilities.

Question 8: Identify one way that media coverage can influence sponsorship and funding in sports.

Answer: Positive media coverage can attract sponsorship and funding by increasing a sport’s visibility, making it more attractive to sponsors seeking exposure.

Question 9: Describe how the portrayal of athletes’ lifestyles in the media can affect young people's perceptions of success in sport.

Answer: Media portrayals often emphasize wealth, fame, and glamour, which can lead young people to equate success in sport with material wealth and celebrity status rather than personal growth or athletic achievement.

Question 10: Evaluate the role of media in promoting grassroots sports participation.

Answer: Media promotes grassroots participation by showcasing local events, sharing success stories of amateur athletes, and providing coverage that makes sports accessible and appealing, thereby encouraging community involvement and participation.