Question 1: Define the term 'commercialisation' in the context of sport and physical activity.

Answer: Commercialisation in sport refers to the process of promoting and selling sports products, services, and events to generate profit, often involving sponsorship, advertising, and media rights.

Question 2: List three ways in which commercialisation can influence athletes' behaviour and decision-making.

Answer: 1. Athletes may focus more on personal sponsorship deals than on sporting integrity. 2. They might alter performance to meet sponsor demands. 3. Athletes may prioritize media appearances over training.

Question 3: Explain how media coverage contributes to the commercialisation of sport.

Answer: Media coverage increases exposure for sports and athletes, attracting sponsorship and advertising revenue, which promotes commercial interests and influences the sport's popularity.

Question 4: Discuss the potential positive effects of commercialisation on sports participation.

Answer: Commercialisation can increase funding for sports, improve facilities, and raise the profile of sports, encouraging more people to participate and watch.

Question 5: Identify and explain two negatives of commercialisation in sport.

Answer: 1. It can lead to over-commercialisation, overshadowing the sport itself. 2. It may prioritize profit over athlete welfare, leading to increased pressure and potential exploitation.

Question 6: Describe how sponsorship deals can influence the appearance and branding of sports teams or athletes.

Answer: Sponsorship deals often require teams or athletes to display specific logos, wear branded clothing, and promote company products, which can affect their appearance and public image.

Question 7: Sketch a concept for a sports kit that promotes a fictional sports brand. Include labels for key features that make it both functional and marketable.

Answer: A large blank space for the student to draw a sports kit (e.g., shirt, shorts, shoes). A correct sketch should include a design that is visually appealing, with clear branding (logo placement), and features such as breathable material panels or ergonomic fit.

Question 8: How does commercialisation influence the types of sports that receive the most media attention? Give an example.

Answer: Commercialisation tends to focus media attention on sports with higher sponsorship and advertising potential, such as football or rugby, often at the expense of less commercialised sports like athletics or amateur activities.

Question 9: Evaluate whether commercialisation has more positive or negative effects on amateur sports clubs. Support your answer with reasons.

Answer: Commercialisation can bring in funding, sponsorship, and increased visibility to amateur clubs, which are positive effects. However, it can also lead to a focus on profit rather than community participation, potentially increasing ticket prices and reducing accessibility, which are negatives. Overall, the impact depends on how well commercial interests are balanced with community values.