Question 1: Define the term 'commercialisation' in the context of sport and physical activity.

Answer: Commercialisation in sport refers to the process of promoting and selling sports products, services, or events for profit, often involving sponsorships, advertising, and media rights.

Question 2: Explain two ways commercialisation can increase the popularity of a sport.

Answer: Firstly, sponsorship deals can increase media coverage and visibility, attracting more fans. Secondly, advertising campaigns can generate excitement and interest among the public, encouraging participation.

Question 3: Identify and describe one negative effect of commercialisation on athletes.

Answer: One negative effect is that athletes may experience increased pressure to perform for commercial gains rather than for personal or competitive reasons, which can lead to stress or unethical behaviour.

Question 4: Discuss how commercialisation might influence the values and integrity of sport.

Answer: Commercialisation can lead to prioritising profit over fair play, potentially encouraging doping or cheating to win sponsorships. It may also shift focus from sporting excellence to entertainment and spectacle, undermining the traditional values of sport.

Question 5: Describe a scenario where media coverage due to commercialisation impacts public participation in sport.

Answer: Increased media coverage of popular sports events can inspire young people to participate in those sports, leading to higher participation rates and greater interest in physical activity.

Question 6: Draw a diagram showing the relationship between a sports organisation, sponsorship, media coverage, and spectators. Label each component clearly.

Answer: A correct sketch would depict a central sports organisation connected to sponsorship (showing financial support), media coverage (broadcasting or advertising), and spectators (viewers or fans). Arrows should indicate influence or flow of resources and audience engagement.

Question 7: Sketch a promotional poster for a sporting event that highlights commercial sponsorship. Include space for a slogan, sponsor logos, and event details.

Answer: A successful sketch would include a catchy slogan at the top, placeholders for sponsor logos at the sides or bottom, and a large area for event details such as date, location, and participating teams or athletes.

Question 8: Evaluate the impact of commercialisation on grassroots sports participation.

Answer: Commercialisation can both positively and negatively affect grassroots sports. It can increase funding and resources, making sports more accessible. However, it may also lead to exclusivity, where only sponsored or professional-level sports receive support, reducing opportunities for casual or community participation.