Question 1: Explain how television broadcasts of major sporting events can influence public interest in that sport.

Answer: Television broadcasts increase visibility of sports, making them more accessible and exciting to viewers. This can inspire more people to participate, boost popularity, and attract sponsorship, leading to increased funding and development.

Question 2: Describe two ways social media can impact the perception of athletes and their sports.

Answer: Social media allows athletes to connect directly with fans, building personal brands and showcasing their personalities. It also enables fans to follow their favorite athletes closely, which can enhance admiration but may also lead to unrealistic expectations or negative commentary.

Question 3: Identify and explain one positive and one negative effect of media coverage on amateur sports.

Answer: A positive effect is increased exposure, which can attract sponsorship and funding, encouraging more participation. A negative effect is media sensationalism, which can distort the image of amateur athletes and create undue pressure or criticism.

Question 4: Discuss how media representation can influence gender stereotypes in sport.

Answer: Media often perpetuates stereotypes by emphasizing traditional gender roles, such as portraying women in less physical sports or focusing on appearance. This can discourage participation from certain genders and reinforce societal expectations.

Question 5: Draw a diagram of how a social media campaign promoting a local sports event might be structured. Label key elements such as posts, hashtags, and audience interaction.

Answer: A correct sketch would include a central post promoting the event, with arrows pointing to elements like hashtags for engagement, comments from followers, shares to wider audiences, and responses from the event organizers facilitating interaction.

Question 6: Evaluate the impact of sports media sponsorship on professional athletes and their sports.

Answer: Sponsorship provides financial support and enhances athletes’ profiles, leading to increased media coverage and sponsorship deals. However, it can also lead to commercialization, pressure to perform, and potential conflicts of interest.

Question 7: Identify three ways that media can shape cultural attitudes towards different sports or physical activities.

Answer: Media coverage can boost the popularity of certain sports, influence perceptions of their importance, and promote cultural stereotypes. It can also introduce new sports to wider audiences, shaping preferences and participation levels.

Question 8: Explain the concept of 'media portrayal' and its relevance to the image of a sport or athlete.

Answer: Media portrayal refers to how sports and athletes are presented through media channels, shaping public perception. Positive portrayals can boost reputation and popularity, while negative or stereotypical portrayals can harm image and reduce participation.

Question 9: Sketch a concept poster for a campaign encouraging young people to participate in sports, including a slogan and visual cues.

Answer: A successful sketch would feature bold, energetic visuals such as young people playing sports, with a catchy slogan like 'Get Moving, Stay Strong!' and simple, vibrant design elements that appeal to youth.