Question 1: Explain how television has influenced the popularity of football in the UK over the past 50 years.

Answer: Television has increased football's popularity by broadcasting live matches, reaching a wider audience, creating national and global fan bases, and generating revenue through advertising and sponsorship, thereby making the sport more accessible and widely followed.

Question 2: Describe two positive effects of media coverage on athletes' careers.

Answer: Media coverage can increase athletes' fame, leading to sponsorship opportunities and financial gain; it can also motivate athletes to perform better due to public recognition and support.

Question 3: Identify and explain one negative impact of media on sport behavior or values.

Answer: Media sensationalism can promote unethical behavior, such as diving or cheating, by rewarding controversial actions with attention and fame, which may influence athletes to imitate such behavior.

Question 4: Discuss how social media has changed the way athletes engage with fans compared to traditional media.

Answer: Social media allows athletes to communicate directly with fans, share personal insights, and promote their activities instantly, creating a more personal connection that bypasses traditional media channels which were more controlled and less interactive.

Question 5: Name two ways in which media coverage can influence public perception of a sport or event.

Answer: Media framing can emphasize certain aspects, shaping public opinion positively or negatively; coverage of scandals or successes can alter perceptions of the sport's integrity or excitement.

Question 6: Explain the term 'media bias' in the context of sport reporting.

Answer: Media bias occurs when journalists or broadcasters present information in a way that favors one team, athlete, or viewpoint over others, influencing public perception unfairly.

Question 7: Sketch a simple diagram showing how a news story about a sporting event might travel from the event to the public via media channels.

Answer: A correct sketch would depict: a sporting event, a journalist or media outlet recording or reporting, then broadcasting via TV, radio, or internet, eventually reaching the public who consume the story through various devices.

Question 8: Evaluate the role of media in promoting inclusivity and diversity in sport.

Answer: Media can promote inclusivity by showcasing athletes of different genders, abilities, and backgrounds, challenging stereotypes, and encouraging participation among underrepresented groups, though it may also inadvertently reinforce stereotypes if coverage is biased.

Question 9: Draw a concept map illustrating the relationship between media, sponsorship, and sporting success.

Answer: A correct concept map would include: media coverage leading to increased visibility, which attracts sponsors; sponsorship providing funding and resources; and both media and sponsorship contributing to an athlete's or team's success and popularity.