Question 1: Define the term 'commercialisation' in the context of sports.

Answer: Commercialisation in sport refers to the process of promoting sports and athletes to generate revenue through advertising, sponsorships, and media coverage.

Question 2: Name two ways in which commercialisation can influence the behaviour of professional athletes.

Answer: It can lead athletes to focus more on their personal brand and sponsorship deals, sometimes causing them to make decisions based on profit rather than sport integrity.

Question 3: Explain how sponsorship deals can affect the appearance of sports events.

Answer: Sponsorship deals often require displaying logos and advertisements, which can influence the venue's appearance and the way events are marketed to attract more viewers and sponsors.

Question 4: Discuss one positive and one negative impact of commercialisation on amateur sports.

Answer: A positive impact is increased funding and resources for amateur clubs, while a negative impact is the potential loss of traditional values and increased commercialization overshadowing participation for enjoyment.

Question 5: Describe how advertising during sports events can influence young people's attitudes towards sport.

Answer: Advertising can make sports seem more glamorous and desirable, encouraging young people to participate or aspire to be professional athletes, but it can also promote materialism.

Question 6: Sketch a simple poster promoting a sports event, including a space for a sponsor's logo. Label the key features of your poster.

Answer: A well-designed poster with a bold event title, date and location details, a catchphrase or slogan, and a designated space labeled 'Sponsor Logo' in a prominent position.

Question 7: Explain why some critics argue that commercialisation can harm the spirit of sport.

Answer: Critics argue that commercialisation can lead to a focus on profit over fair play, integrity, and the enjoyment of participation, potentially encouraging unethical behaviour.

Question 8: Identify and describe one example of how media coverage has increased the commercialisation of a popular sport.

Answer: The extensive television broadcasting and online streaming of events like the FIFA World Cup increase advertising revenue, sponsorship, and merchandise sales, making the sport more commercialised.

Question 9: Discuss how commercialisation might influence the types of sports that receive more media attention.

Answer: Sports with higher commercial potential, such as football or basketball, tend to receive more media coverage due to their larger audiences and advertising revenue, often at the expense of less commercialised sports.

Question 10: Describe what a 'brand' is in relation to athletes and sports teams, and explain why they are important in commercialisation.

Answer: A brand is the identity or image associated with an athlete or team, built through logos, slogans, and reputation. They are important because they attract sponsorships and advertising, generating income.