Question 1: Define the term 'media' in the context of sport. Why is media important for sportspeople and fans?

Answer: Media refers to channels such as television, internet, newspapers, and social media through which information about sport is communicated. It is important because it helps promote sports, provides coverage of events, and allows fans to follow their favourite athletes.

Question 2: Describe two ways media coverage can influence the popularity of a sport.

Answer: Media coverage can increase a sport’s popularity by giving it more exposure, making it more visible to the public, and by showcasing exciting moments that attract new fans. It can also influence perceptions of the sport's prestige and encourage more people to participate.

Question 3: Explain how social media has changed the way athletes communicate with their fans.

Answer: Social media allows athletes to directly share updates, training routines, and personal thoughts with fans, creating a more personal connection. It also enables real-time interaction and provides a platform for athletes to promote themselves and their sponsors.

Question 4: Identify one positive and one negative impact of media on sport.

Answer: A positive impact is increased visibility and popularity of sports, encouraging participation. A negative impact is the potential for media to sensationalize issues or create pressure on athletes, leading to stress or unethical behaviour.

Question 5: Discuss how media coverage can affect the mental health of professional athletes.

Answer: Media coverage can put pressure on athletes to perform perfectly, leading to stress, anxiety, and low self-esteem if they are criticised or face negative publicity. Constant scrutiny can also affect their confidence and mental well-being.

Question 6: Sketch a simple diagram showing how a live sports broadcast reaches viewers. Include a TV station, broadcaster, and viewers.

Answer: A correct sketch would show a TV station receiving footage from a sporting event, transmitting it via a broadcaster, which then distributes the signal to viewers' televisions or devices.

Question 7: Draw a diagram illustrating how social media can be used by an athlete to promote their sport. Include at least three elements in your sketch.

Answer: A correct sketch would show an athlete using a smartphone or computer to post content, with arrows pointing to social media platforms (like Instagram, Twitter), and fans engaging with the posts.

Question 8: Describe how media can influence the perception of fairness and ethics in sport.

Answer: Media can highlight issues like doping or corruption, which may lead to public distrust. Conversely, positive coverage of fair play can promote ethical behaviour and respect in sport.

Question 9: Explain the role of media in promoting inclusivity and diversity in sports.

Answer: Media can showcase athletes from diverse backgrounds and promote events that celebrate inclusivity, encouraging participation among different groups and challenging stereotypes.

Question 10: Identify one way in which media can be used to improve community sport participation.

Answer: Media campaigns and advertisements can promote local sports events, encouraging community members to get involved and try new activities.