Question 1: Define the term 'commercialisation' in the context of sport.

Answer: Commercialisation in sport refers to the process of promoting and selling products, services, or media rights to generate profit, often involving advertising, sponsorship, and media coverage.

Question 2: List two ways in which commercialisation can influence the popularity of a sport.

Answer: 1. Increased media coverage can attract more spectators and participants. 2. Sponsorship deals can enhance the sport's visibility through advertising and branded events.

Question 3: Explain how sponsorship deals benefit both companies and sports organisations.

Answer: Sponsorship deals benefit companies by increasing brand exposure and sales, while sports organisations gain financial support, resources, and promotion to grow their events and teams.

Question 4: Discuss one potential negative impact of commercialisation on athletes and sport integrity.

Answer: One negative impact is that the focus may shift from sporting excellence to commercial interests, leading to unethical practices, doping, or compromising the fairness of competitions.

Question 5: Describe how advertising during sporting events can influence young people's attitudes towards sport and exercise.

Answer: Advertising can glamorise sports and athletes, encouraging young people to participate in sports and view physical activity as exciting and desirable, but it can also promote consumerism and materialistic values.

Question 6: Identify and explain one ethical concern associated with commercialisation in sport.

Answer: A concern is the exploitation of young athletes or vulnerable groups, where commercial interests may pressure them into decisions that are not in their best interest or compromise their well-being.

Question 7: Sketch a poster promoting a sporting event sponsored by a well-known brand. Include the key elements that would attract spectators.

Answer: A correct sketch would include the event name, sponsor logo, vibrant colours, action imagery of athletes, date and location details, and a catchy slogan to attract attention.

Question 8: Draw a diagram illustrating the flow of money in a commercialised sport, including sponsorship, media rights, ticket sales, and merchandise.

Answer: A correct diagram should show money flowing from spectators, media companies, and sponsors into the sport, with arrows pointing towards the sport's organisation, and then flowing out as prizes, wages, and investments in facilities.

Question 9: Evaluate the impact of commercialisation on the accessibility of sport for different socio-economic groups.

Answer: Commercialisation can make sport more accessible through sponsorships and community programs, but it can also increase costs for participation (e.g., equipment, ticket prices), potentially limiting access for lower socio-economic groups.

Question 10: Identify one way in which media coverage has changed due to commercialisation and explain its effect on sport.

Answer: Media coverage has increased through live broadcasts and online streaming, which has broadened access to sport for global audiences and increased revenue, but may also lead to over-commercialisation and distraction from the sport itself.